If you’re planning on talking to potential investors and wondering what kinds of questions they might ask you about your startup, here are 37 likely ones. Disclaimer — this is not a comprehensive list. If there is a question you think I should add, please send it my way.

The Market

  1. What is the target market?
  2. How many customers exist in the target market?
  3. What is the average annual value of a customer?
  4. What is the total market size (market cap)?
  5. How accessible is it?
  6. How fast is it growing? (rapid growth is 30% or more per year)
  7. How durable is the…

I don’t think non-technical founders should learn to code. I explained why in my last post. I also don’t think most non-technical founders need a technical co-founder.

There can be advantages to having a technical co-founder. But what if you don’t have one? Should you be actively looking for a technical co-founder? Should you put your startup on hold until you find one?

My answer is no and I’ll explain why.

I talk with lots of startup founders. It’s one of the perks I get from Dabble Lab and as a mentor at Tampa Bay Wave, the largest tech accelerator…


I’ve been a coder for a long time and founded multiple startups. I’ve been successful, but I might have been a lot more successful if I never learned to code.

Don’t get me wrong. I love coding. That’s the problem.

When you’re a technical founder — you tend to spend almost all of your time coding. It’s what we know, love and do best. So, it’s our default mode.

The problem is, there is a lot more to building a successful tech company than writing code. …


Imagine driving a car without a dashboard. You could do it, but it would cost you. Without a speedometer you’re probably looking at a few speeding tickets. Without a fuel gauge, there might be some tow trucks bills too. The the list goes on. Thankfully, most cars have dashboards. However, too many startups don’t.

Launching a startup without a dashboard is kind of like driving a car without one — except, it’s way more costly. So, why then do so many founders do it?

I’m guessing it’s because creating a dashboard seems too technical or time consuming. Well it’s not…

Steve Tingiris

Serial tech founder and professional dabbler @dabblelab. Currently dabbling seriously with Amazon #Alexa and various bot and automation solutions for business.

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